Transform your products into powerful digital experiences.

Deliver storytelling, compliance, and authenticity with a tap or scan.


Transform your products into powerful digital experiences.

Deliver storytelling, compliance, and authenticity at a tap or scan.

Transform your products into powerful digital experiences.

Deliver storytelling, compliance, and authenticity with a tap or scan.

We embed a small piece of hardware, like a QR code or NFC microchip, onto your product.

When a customer taps or scans it with their phone (no app required), your product comes to life.

They can instantly access its story, materials, authenticity, and community, turning compliance into connection.

We embed a small piece of hardware, like a QR code or NFC microchip, onto your product.

When a customer taps or scans it with their phone (no app required), your product comes to life.

They can instantly access its story, materials, authenticity, and community, turning compliance into connection.

We embed a small piece of hardware, like a QR code or NFC microchip, onto your product.

When a customer taps or scans it with their phone (no app required), your product comes to life.

They can instantly access its story, materials, authenticity, and community, turning compliance into connection.

So why should you do this?

Products go silent after unboxing. Facts are scattered across PDFs, tags, and inboxes - so no one can verify, service, repair, or resell - driving waste, returns, counterfeits, and lost loyalty. The 3 critical problems that you face are:

So why should you do this?

Products go silent after unboxing. Facts are scattered across PDFs, tags, and inboxes - so no one can verify, service, repair, or resell - driving waste, returns, counterfeits, and lost loyalty. The 3 critical problems that you face are:

01

The Law

Under the EU’s ESPR, Digital Product Passports are mandatory for all brands selling in the EU - no size exemptions. Textiles, apparel, and furniture must comply by 2026–27, so the time to act is now.

01

The Law

Under the EU’s ESPR, Digital Product Passports are mandatory for all brands selling in the EU - no size exemptions. Textiles, apparel, and furniture must comply by 2026–27, so the time to act is now.

02

Storytelling

A digital passport transforms product data into an immersive brand experience, turning origin, materials, care, and resale into touchpoints that educate, convert, and build lasting trust.

02

Storytelling

A digital passport transforms product data into an immersive brand experience, turning origin, materials, care, and resale into touchpoints that educate, convert, and build lasting trust.

03

Authenticity

Promises are easy; proof isn’t. Alythya gives each item a cryptographically signed, scannable history - ownership, warranty, service, certificates - to stop fakes, cut gray returns, and speed service.

03

Authenticity

Promises are easy; proof isn’t. Alythya gives each item a cryptographically signed, scannable history - ownership, warranty, service, certificates - to stop fakes, cut gray returns, and speed service.

The end-to-end DPP leader.

We are the industry leaders in hardware and software for Digital Product Passports, delivering the fastest, most complete solution.

Powered by patented reflective QR codes and customisable NFC tags, we enable tap-to-reveal storytelling, authenticity checks, and full lifecycle transparency.

Our distributed ledger platform makes every ID fraud-proof, and we’re the only provider with ownership-transfer technology for resale.

Our Team

Our leadership blends elite legal training (UC Berkeley) with deep product and finance experience from J.P. Morgan and Jefferies - so we move fast where regulation and innovation meet.

Our technical team is founder-led, with multiple prior exits, which means we build like operators, not contractors. We’re backed by top-tier investors and run lean: aggressively innovative, cost-efficient, and built for longevity.

In short, we’re a long-term partner that can ship quickly, meet compliance, and scale with you.

Jamyson Gouveros, CEO & Co-Founder

Alythya brought ideas we hadn’t even imagined and shipped them fast. Their flexibility and creative depth set a new bar for us.

Undisclosed

Undisclosed

Managing Director of one of the world's largest streetwear brands.

Managing Director of one of the world's largest streetwear brands.

Infomation and FAQs

Infomation and FAQs

Infomation and FAQs

What sized brands do you typically work with?

Alythya partners with brands of every size - from emerging labels to global houses. With the EU’s upcoming ESPR compliance requirements, we know this is one of the toughest challenges brands face. Our software makes it achievable and accessible for all.

How does it work?

1. Embed QR or NFC We integrate a discreet, custom NFC tag or QR code directly into your manufacturing process. 2. Assign a Unique ID Each tag is linked to a secure, blockchain-backed digital identity—verifiable down to the individual item. 3. Connect Your Content You control what customers see when they scan: authenticity, craftsmanship, care, offers, or media - fully brand-customizable. 4. One-Tap Access Shoppers tap with any smartphone (no app needed) to unlock instant trust, transparency, and engagement. 5. Track Lifecycle Data Capture ownership changes, resales, repairs, and recycling - turning secondary market activity into actionable insight.

What is the EU ESPR Regulation?

The EU’s Digital Product Passport (DPP), part of the Ecodesign for Sustainable Products Regulation 2024/1781, is a scannable, item-level “identity card” containing verified product data - such as materials, origin, repairability, recyclability, and warranties - accessible to consumers, authorities, and supply-chain partners. While ESPR is already in force, specific DPP requirements will be introduced via delegated acts, starting with textiles from 2026–2027. Manufacturers, importers, and distributors must assign each regulated product a unique identifier, maintain the required sustainability data in machine-readable form, and deliver it through a QR, NFC, or similar code.

What makes you the best?

Our leadership combines elite legal training (including degrees from UC Berkeley) with high-level experience spanning product management and corporate finance at institutions such as J.P. Morgan Chase & Co. and Jefferies. This rare blend equips us to navigate both regulatory complexity and market innovation at pace. We offer the fastest, most end-to-end DPP solution available - powered by our patented reflective code technology. Whether you envision tap-to-reveal storytelling, authenticity checks, or lifecycle transparency, we build it. Our software runs on distributed ledger architecture, giving every unique identifier immutable, fraud-resistant validation - and we're the only provider offering true ownership-transfer capability, ensuring traceability through resale, repairs, and the secondary market. Plus, everything is fully customizable. Whatever you imagine - interactive experiences, exclusive access, data capture logic - we engineer it exactly to spec.

What sized brands do you typically work with?

Alythya partners with brands of every size - from emerging labels to global houses. With the EU’s upcoming ESPR compliance requirements, we know this is one of the toughest challenges brands face. Our software makes it achievable and accessible for all.

How does it work?

1. Embed QR or NFC We integrate a discreet, custom NFC tag or QR code directly into your manufacturing process. 2. Assign a Unique ID Each tag is linked to a secure, blockchain-backed digital identity—verifiable down to the individual item. 3. Connect Your Content You control what customers see when they scan: authenticity, craftsmanship, care, offers, or media - fully brand-customizable. 4. One-Tap Access Shoppers tap with any smartphone (no app needed) to unlock instant trust, transparency, and engagement. 5. Track Lifecycle Data Capture ownership changes, resales, repairs, and recycling - turning secondary market activity into actionable insight.

What is the EU ESPR Regulation?

The EU’s Digital Product Passport (DPP), part of the Ecodesign for Sustainable Products Regulation 2024/1781, is a scannable, item-level “identity card” containing verified product data - such as materials, origin, repairability, recyclability, and warranties - accessible to consumers, authorities, and supply-chain partners. While ESPR is already in force, specific DPP requirements will be introduced via delegated acts, starting with textiles from 2026–2027. Manufacturers, importers, and distributors must assign each regulated product a unique identifier, maintain the required sustainability data in machine-readable form, and deliver it through a QR, NFC, or similar code.

What makes you the best?

Our leadership combines elite legal training (including degrees from UC Berkeley) with high-level experience spanning product management and corporate finance at institutions such as J.P. Morgan Chase & Co. and Jefferies. This rare blend equips us to navigate both regulatory complexity and market innovation at pace. We offer the fastest, most end-to-end DPP solution available - powered by our patented reflective code technology. Whether you envision tap-to-reveal storytelling, authenticity checks, or lifecycle transparency, we build it. Our software runs on distributed ledger architecture, giving every unique identifier immutable, fraud-resistant validation - and we're the only provider offering true ownership-transfer capability, ensuring traceability through resale, repairs, and the secondary market. Plus, everything is fully customizable. Whatever you imagine - interactive experiences, exclusive access, data capture logic - we engineer it exactly to spec.

What sized brands do you typically work with?

Alythya partners with brands of every size - from emerging labels to global houses. With the EU’s upcoming ESPR compliance requirements, we know this is one of the toughest challenges brands face. Our software makes it achievable and accessible for all.

How does it work?

1. Embed QR or NFC We integrate a discreet, custom NFC tag or QR code directly into your manufacturing process. 2. Assign a Unique ID Each tag is linked to a secure, blockchain-backed digital identity—verifiable down to the individual item. 3. Connect Your Content You control what customers see when they scan: authenticity, craftsmanship, care, offers, or media - fully brand-customizable. 4. One-Tap Access Shoppers tap with any smartphone (no app needed) to unlock instant trust, transparency, and engagement. 5. Track Lifecycle Data Capture ownership changes, resales, repairs, and recycling - turning secondary market activity into actionable insight.

What is the EU ESPR Regulation?

The EU’s Digital Product Passport (DPP), part of the Ecodesign for Sustainable Products Regulation 2024/1781, is a scannable, item-level “identity card” containing verified product data - such as materials, origin, repairability, recyclability, and warranties - accessible to consumers, authorities, and supply-chain partners. While ESPR is already in force, specific DPP requirements will be introduced via delegated acts, starting with textiles from 2026–2027. Manufacturers, importers, and distributors must assign each regulated product a unique identifier, maintain the required sustainability data in machine-readable form, and deliver it through a QR, NFC, or similar code.

What makes you the best?

Our leadership combines elite legal training (including degrees from UC Berkeley) with high-level experience spanning product management and corporate finance at institutions such as J.P. Morgan Chase & Co. and Jefferies. This rare blend equips us to navigate both regulatory complexity and market innovation at pace. We offer the fastest, most end-to-end DPP solution available - powered by our patented reflective code technology. Whether you envision tap-to-reveal storytelling, authenticity checks, or lifecycle transparency, we build it. Our software runs on distributed ledger architecture, giving every unique identifier immutable, fraud-resistant validation - and we're the only provider offering true ownership-transfer capability, ensuring traceability through resale, repairs, and the secondary market. Plus, everything is fully customizable. Whatever you imagine - interactive experiences, exclusive access, data capture logic - we engineer it exactly to spec.

Contact Details

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Location

49 Rue Pierre Charron, 75002 Paris, France

Alythya, Inc.

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